Dynamic pricing is on the rise, BoE says |
| Almost a third of companies plan to adopt algorithmic pricing tools, according to Bank of England analysis. Clare Lombardelli, the BoE's deputy governor for monetary policy, noted that 31% of firms expect to use dynamic pricing within a year, up from 21%. The trend, already prevalent in online travel, could lead to unexpected price spikes, complicating inflation tracking. Lombardelli said: "A world of more fluid and bespoke prices could make life harder for statisticians." While no evidence links algorithmic pricing to higher inflation yet, it may influence household inflation perceptions of price stability, Lombardelli added. |
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