Meta releases first image model since Mark Zuckerberg’s AI overhaul |
| Meta has launched Muse Image, its first in-house artificial intelligence image-generation model from Meta Superintelligence Labs, as the company looks to attract creators, advertisers, and paying subscribers while reducing its reliance on third-party AI technologies. The model, led by Alexandr Wang's team, follows the April release of the Muse Spark large language model and is available for free through the Meta AI app and website, WhatsApp, and Instagram Stories, with advanced features reserved for subscribers to Meta's paid plans. Muse Image will also power new advertising tools within Meta's Advantage Plus platform, enabling brands to create and refine AI-generated marketing images more efficiently. Meta said the model can intelligently modify creative assets, generate multiple on-brand variations, and reduce the number of revisions required for advertising campaigns. |
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