Israeli website creator Wix cuts 1,000 jobs |
| Wix, the Israeli firm which helps small businesses build and operate websites, will lay off 20% of its workforce due to financial challenges stemming from the shekel's strength against the dollar. Chief executive Avishai Abrahami said the company's costs are in shekels while revenues are in dollars, creating unsustainable operational pressures. Additionally, the rise of artificial intelligence has rendered some positions redundant. Abrahami noted that new roles, such as "Xengineer and Creator," will be introduced, and these have been "designed from the ground up around AI-native ways of working." Abrahami explained: "We are moving to a structure with fewer levels between any member of our leadership and the most junior person on the team. Fewer layers means faster decisions, clearer ownership, and less distance between the people setting direction and the people building the product - but it also means a smaller number of people." |
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